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Accelerating AI Capability Development
To Drive Brand Growth And
Commerce Innovation

AI Programs & Capabilities for Brands Leaders

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AI Is A Massive Opportunity For Brand Leaders With A Host Of Complex Problems

Brand leaders recognize AI's potential to drive brand growth and commerce innovation - which has a potential revenue impact that’s more than double AI’s impact to other brand functions.  But many brand leaders don't know where or how to start applying AI to create real value for their team and function.

83% of brands believe AI will transform how they engage with consumers
74% say they lack a clear AI strategy and actionable roadmap
91% believe they are missing key AI skillsets and resources required to execute one

Brand Leaders Are Stuck In The Middle When Developing Their AI Capabilities

Brand leaders, IT, and the C-suite share a common goal: unlocking AI’s potential responsibly and effectively to grow their brand

But brand leaders face a dual challenge of needing to wait for the overarching corporate AI strategy and underlying enterprise IT roadmaps to be developed, while at the same time being pressured to deliver immediate, tangible AI driven results.  

This leaves brand leaders unclear on where or how to start developing AI capabilities, or what specific AI tools or teams skills they need to test and implement AI swiftly and successfully.

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Getting Unstuck Requires AI Use Case Identification And Experimentation Programs

Brand leaders can start delivering AI-driven growth now by launching domain-specific AI programs that identify, prioritize, and test high-value use cases with a safe, data secure, AI testing sandbox.

By experimenting hands-on with top-priority use cases, brand leaders can explore AI’s potential and drive innovation, staying aligned with corporate governance and IT frameworks

This "middle-out" approach creates tangible value, builds AI capabilities, and delivers actionable learnings - while supporting enterprise-wide AI strategies

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Our Methodology

Showing brand leaders
where and how to get
started with AI

 

 

We identify and test the highest-value AI use cases through deep research into the latest technologies and practices, hands-on (sandboxed) piloting, and detailed “kill, pivot, scale” analysis.

Through strategic partnership alignment and portfolio optimization, we've helped brands achieve 30% improvements in performance while establishing the foundation for continuous AI driven innovation.

We also immerse and educate brand leaders and their teams on the complexities of AI governance, data safety, technical capabilities and evolution, IP consideration, and more, to build the AI knowledge base and skillset they need to effectively collaborate with their IT stakeholders, their C-Suite, and external technology partner companies.

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AI Solutions for Brands

Our Capabilities & Services

Our comprehensive programs and services span the complete AI innovation journey - from identifying high-value opportunities and building team capabilities, through rapid experimentation and validation, to enterprise-wide scaling. We focus on turning AI complexity into real brand growth and commerce innovation, ensuring every initiative delivers measurable impact while building the foundation for continuous innovation.

Identification

Unlock AI's potential through strategic domain discovery and immersive learning with AI leaders

 

Research & Domain Mapping 

Uncover high-value, disruptive AI use cases to power your brand growth and commerce innovation goals through comprehensive analysis of technology developments, market trends, investor, and competitor activity. 

  • Use Case Landscape Opportunity Mapping 
  • Competitor Benchmarking 
  • AI Domain Deep Dives
  • Continuous Market Monitoring

 

Immersion & Education 

Move from inspiration to activation by building the AI knowledge base and skill set to collaborate with IT, C-Suite, and external AI partners through experiential learning with leading AI innovators on the "art of the possible."

  • Executive AI Immersions
  • AI Skills Training
  • Seeing AI In Action With Top AI Leaders
  • Curated AI Start-Up Pitches & Demos

Experimentation

Accelerate from concept to value through safe, controlled AI activation.

The key to early AI adoption success lies in establishing, prioritizing, and testing discrete use cases. 

 

Domain Use Case Strategic Roadmap & Learning Plan 

Create specific learning plans for individual AI use cases to test and learn from in a sandboxed environment 

  • Use Case Strategic Roadmapping
  • AI Use Learning Plan Development

 

Pilot Design & Proof of Concepts

Put the learning plan to the test to see if the AI use case delivers measurable business value and new capabilities through controlled experimentation in a data secure, sandboxed environment 

  • Controlled Testing Sandbox Design
  • Rapid Validation Pilot Sprints
  • Kill/Pivot/Scale Analysis

Amplification

Scale validated AI solutions across the enterprise while keeping pace with new disruptive innovations

 

Activation Road Mapping 

Fast-track implementation through pre-vetted partners and coordinated cross-functional programs. 

  • Partner Powered Capabilities
  • Cross-Functional Alignment

 

Scaling & Continuous Innovation Management 

  • Capability Portfolio Management:
  • Continuous Disruptive Innovation Sensing
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20 Examples of How Brands are Leveraging Generative AI

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Learn more about how brands are leveraging Generative AI across their business to deliver new customer experiences, business solutions, and sustainable growth.
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Our team is here to help you navigate and transform your AI ambition into practical value. Talk to an expert today.
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