---
title: Insights | Jeff Way
description: Brand Innovation leader working in partnership with today's largest brands to build innovative capabilities that empower them to stay ahead of competition and seize opportunities for disruptive growth. With over 16 years of expertise in corporate innovation, supply chain & digital transformation, and having founded a technology startup, Jeff brings a wealth of experience in developing and activating innovation strategies that drive transformative change.
---

# Jeff Way

![avatar](https://pilot44.com/hs-fs/hubfs/JW_Web_laugh.png?width=290&name=JW_Web_laugh.png)

Brand Innovation leader working in partnership with today's largest brands to build innovative capabilities that empower them to stay ahead of competition and seize opportunities for disruptive growth. With over 16 years of expertise in corporate innovation, supply chain & digital transformation, and having founded a technology startup, Jeff brings a wealth of experience in developing and activating innovation strategies that drive transformative change.

<https://www.linkedin.com/in/jeffrey-way-05244682>

## Blog Post by Jeff Way

[

Jeff Way9 min read

## 4 Emerging Models in Commerce that Will Revolutionize the Retail Landscape

Start Reading 

](https://pilot44.com/insights/4-emerging-models-in-commerce-that-will-revolutionize-the-retail-landscape)[

Jeff Way7 min read

## Future-Proof Your Supply Chain with Help from the Startup Ecosystem

Start Reading 

](https://pilot44.com/insights/ready-to-create-a-resilient-future-proof-supply-chain-dont-overlook-the-startup-ecosystem)[

Jeff Way9 min read

## Economic Uncertainty? Double Down on Innovation to Drive Cost Savings, Efficiency, and Resilience in Supply Chains

Start Reading 

](https://pilot44.com/insights/economic-uncertainty-double-down-on-innovation-to-drive-cost-savings-efficiency-and-resilience-in-supply-chains)[

Jeff Way3 min read

## Part II - Why Sustainable Packaging May Be Your Best Investment Yet

Start Reading 

](https://pilot44.com/insights/part-ii-why-sustainable-packaging-may-be-your-best-investment-yet)[

Jeff Way5 min read

## Part I - Why Sustainable Packaging May Be Your Best Investment Yet

Start Reading 

](https://pilot44.com/insights/why-sustainable-packaging-may-be-your-best-investment-yet-part-i/)[

Jeff Way6 min read

## 4 Startups Driving Growth in the Circular Economy

Start Reading 

](https://pilot44.com/insights/4-startups-driving-growth-in-the-circular-economy)

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