--- title: Insights description: Our ideas and insights on the latest technology and consumer trends, innovation strategies, and corporate venture building. --- ### Innovation Insider ### Bold thinking for brand innovators and business builders Show allAdvertisingAIBest PracticesBrandingConsumer BehaviorConsumer EngagementCPGCustomer ExperienceDigital MarketingDigital TechnologyDisruptive TechnologyDTCEcommerceIncubation & GrowthRetailSupply ChainSustainabilityTrendsVenture Building [![pilot44_post=Top 6 Trends For Consumer Brands in 2024, ar=1_1, t=bento](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=Top%206%20Trends%20For%20Consumer%20Brands%20in%202024%2c%20ar=1_1%2c%20t=bento.png?width=300&name=pilot44_post=Top%206%20Trends%20For%20Consumer%20Brands%20in%202024%2c%20ar=1_1%2c%20t=bento.png) Insights Top 6 Trends for Consumer Brands in 2024 From speculating on Generative AI to emerging fads in CPG, venture investment surprises, the swelling Wellness Economy and much more — there was a lot of noise to sort through in 2023.    ](https://pilot44.com/insights/top-trends-for-consumer-brands-in-2024) [![pilot44_post=5 Forces Shaping the Future of Brand Marketing in 2024, ar=1_1, t=full](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=5%20Forces%20Shaping%20the%20Future%20of%20Brand%20Marketing%20in%202024%2c%20ar=1_1%2c%20t=full.png?width=300&name=pilot44_post=5%20Forces%20Shaping%20the%20Future%20of%20Brand%20Marketing%20in%202024%2c%20ar=1_1%2c%20t=full.png) ](https://pilot44.com/insights/5-forces-shaping-the-future-of-brand-marketing-in-2024)[Insights 5 Forces Shaping the Future of Brand Marketing in 2024 Discover the 5 key forces shaping the future of brand marketing in 2024, from AI to spatial computing and sustainability.  ](https://pilot44.com/insights/5-forces-shaping-the-future-of-brand-marketing-in-2024)[![pilot44-gen-ai-venture-building](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44-gen-ai-venture-building.png?width=300&name=pilot44-gen-ai-venture-building.png) ](https://pilot44.com/insights/top-trends-for-consumer-brands-in-2024)[Insights Gen AI's Transformative Impact on Venture Building Discover Generative AI's transformative impact on venture building. Learn why embracing GenAI is crucial for staying competitive in today's fast-evolving market. ](https://pilot44.com/insights/gen-ai-transformative-impact-on-venture-building)[![pilot44_post=How Gen AI is Changing Consumer Research, ar=1_1, t=full](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=How%20Gen%20AI%20is%20Changing%20Consumer%20Research%2c%20ar=1_1%2c%20t=full.png?width=300&name=pilot44_post=How%20Gen%20AI%20is%20Changing%20Consumer%20Research%2c%20ar=1_1%2c%20t=full.png) ](https://pilot44.com/insights/how-gen-ai-is-changing-consumer-research)[Insights How Gen AI is Changing Consumer Research Discover how generative AI is set to revolutionize consumer brands with ten key insights from the Gen AI Summit 2024. ](https://pilot44.com/insights/how-gen-ai-is-changing-consumer-research) [View all](https://pilot44.com/insights) ### Recent Resources for Download [![The Future of Creator Brands](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/The%20Future%20of%20Creator%20Brands.png?width=300&name=The%20Future%20of%20Creator%20Brands.png)](https://pilot44.com/webinar-the-future-of-creator-brands-and-new-mechanics-for-disruptive-growth) On Demand Webinar The Future of Creator Brands [Watch Now](https://pilot44.com/webinar-the-future-of-creator-brands-and-new-mechanics-for-disruptive-growth) [![pilot44_resource_download_report-4](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_resource_download_report-4.png?width=300&name=pilot44_resource_download_report-4.png)](https://pilot44.com/5-forces-shaping-the-future-of-brand-marketing) Foresight Report 5 Forces Shaping the Future of Brand Marketing [Download](https://pilot44.com/5-forces-shaping-the-future-of-brand-marketing) [![pilot44_resource_download](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_resource_download.png?width=300&name=pilot44_resource_download.png)](https://pilot44.com/strategic-foresight-quick-start-guide-07-2024) Strategic Foresight A Guide to Driving Innovation & Growth [Download](https://pilot44.com/strategic-foresight-quick-start-guide-07-2024) Get fresh insights, every month ![newsletter-graphic-alt2](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/newsletter-graphic-alt2.png?width=300&name=newsletter-graphic-alt2.png) ### Recent Articles [ Eric Wallace-Deering5 min read ## From AI Ambition to Measurable Impact: How CPG Brand Leaders Can Accelerate AI Capability Development to Drive Brand Growth and Commerce Innovation Start Reading ](https://pilot44.com/insights/from-ai-ambition-to-impact)[ Jon Corshen5 min read ## How to Establish a Winning AI Playbook & Stop Implementation Churn Start Reading ](https://pilot44.com/insights/how-to-establish-a-winning-ai-playbook-stop-implementation-churn)[ Mary Lague4 min read ## Navigating the Creator-Led Future: 7 Key Strategies for Brands Start Reading ](https://pilot44.com/insights/navigating-the-creator-led-future-7-key-strategies-for-brands)[ Mary Lague8 min read ## 5 Ways CPGs are Leveling up Their Creator Strategy Start Reading ](https://pilot44.com/insights/5-ways-cpgs-are-leveling-up-their-creator-strategy)[ Mary Lague7 min read ## Creator Led Brands: A New Playbook for Driving Corporate Growth Start Reading ](https://pilot44.com/insights/creator-led-brands-a-new-playbook-for-driving-corporate-growth)[ Eric Wallace-Deering7 min read ## How Gen AI Is Transforming Consumer Brands for a Sustainable Future Start Reading ](https://pilot44.com/insights/how-gen-ai-is-transforming-consumer-brands-for-a-sustainable-future) [Load more posts](https://pilot44.com/insights/page/2) ![](https://px.ads.linkedin.com/collect/?pid=4828620&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "San Francisco", "addressRegion" : "CA", "postalCode" : "94129", "streetAddress" : "1001B O'Reilly Ave" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://22378786.fs1.hubspotusercontent-na1.net/hubfs/22378786/Pilot44-wordmark-400w.png" }, "name" : "Pilot44", "url" : "https://pilot44.com/insights/page/1" } ```