--- title: Insights (8) description: Our ideas and insights on the latest technology and consumer trends, innovation strategies, and corporate venture building. (8) --- ### Innovation Insider ### Bold thinking for brand innovators and business builders Show allAdvertisingAIBest PracticesBrandingConsumer BehaviorConsumer EngagementCPGCustomer ExperienceDigital MarketingDigital TechnologyDisruptive TechnologyDTCEcommerceIncubation & GrowthRetailSupply ChainSustainabilityTrendsVenture Building [![pilot44_post=Top 6 Trends For Consumer Brands in 2024, ar=1_1, t=bento](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=Top%206%20Trends%20For%20Consumer%20Brands%20in%202024%2c%20ar=1_1%2c%20t=bento.png?width=300&name=pilot44_post=Top%206%20Trends%20For%20Consumer%20Brands%20in%202024%2c%20ar=1_1%2c%20t=bento.png) Insights Top 6 Trends for Consumer Brands in 2024 From speculating on Generative AI to emerging fads in CPG, venture investment surprises, the swelling Wellness Economy and much more — there was a lot of noise to sort through in 2023.    ](https://pilot44.com/insights/top-trends-for-consumer-brands-in-2024) [![pilot44_post=5 Forces Shaping the Future of Brand Marketing in 2024, ar=1_1, t=full](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=5%20Forces%20Shaping%20the%20Future%20of%20Brand%20Marketing%20in%202024%2c%20ar=1_1%2c%20t=full.png?width=300&name=pilot44_post=5%20Forces%20Shaping%20the%20Future%20of%20Brand%20Marketing%20in%202024%2c%20ar=1_1%2c%20t=full.png) ](https://pilot44.com/insights/5-forces-shaping-the-future-of-brand-marketing-in-2024)[Insights 5 Forces Shaping the Future of Brand Marketing in 2024 Discover the 5 key forces shaping the future of brand marketing in 2024, from AI to spatial computing and sustainability.  ](https://pilot44.com/insights/5-forces-shaping-the-future-of-brand-marketing-in-2024)[![pilot44-gen-ai-venture-building](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44-gen-ai-venture-building.png?width=300&name=pilot44-gen-ai-venture-building.png) ](https://pilot44.com/insights/top-trends-for-consumer-brands-in-2024)[Insights Gen AI's Transformative Impact on Venture Building Discover Generative AI's transformative impact on venture building. Learn why embracing GenAI is crucial for staying competitive in today's fast-evolving market. ](https://pilot44.com/insights/gen-ai-transformative-impact-on-venture-building)[![pilot44_post=How Gen AI is Changing Consumer Research, ar=1_1, t=full](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_post=How%20Gen%20AI%20is%20Changing%20Consumer%20Research%2c%20ar=1_1%2c%20t=full.png?width=300&name=pilot44_post=How%20Gen%20AI%20is%20Changing%20Consumer%20Research%2c%20ar=1_1%2c%20t=full.png) ](https://pilot44.com/insights/how-gen-ai-is-changing-consumer-research)[Insights How Gen AI is Changing Consumer Research Discover how generative AI is set to revolutionize consumer brands with ten key insights from the Gen AI Summit 2024. ](https://pilot44.com/insights/how-gen-ai-is-changing-consumer-research) [View all](https://pilot44.com/insights) ### Recent Resources for Download [![The Future of Creator Brands](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/The%20Future%20of%20Creator%20Brands.png?width=300&name=The%20Future%20of%20Creator%20Brands.png)](https://pilot44.com/webinar-the-future-of-creator-brands-and-new-mechanics-for-disruptive-growth) On Demand Webinar The Future of Creator Brands [Watch Now](https://pilot44.com/webinar-the-future-of-creator-brands-and-new-mechanics-for-disruptive-growth) [![pilot44_resource_download_report-4](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_resource_download_report-4.png?width=300&name=pilot44_resource_download_report-4.png)](https://pilot44.com/5-forces-shaping-the-future-of-brand-marketing) Foresight Report 5 Forces Shaping the Future of Brand Marketing [Download](https://pilot44.com/5-forces-shaping-the-future-of-brand-marketing) [![pilot44_resource_download](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/pilot44_resource_download.png?width=300&name=pilot44_resource_download.png)](https://pilot44.com/strategic-foresight-quick-start-guide-07-2024) Strategic Foresight A Guide to Driving Innovation & Growth [Download](https://pilot44.com/strategic-foresight-quick-start-guide-07-2024) Get fresh insights, every month ![newsletter-graphic-alt2](https://22378786.fs1.hubspotusercontent-na1.net/hub/22378786/hubfs/newsletter-graphic-alt2.png?width=300&name=newsletter-graphic-alt2.png) ### Recent Articles [ Aydin Usluca7 min read ## 3 Strategies to Navigate an Ever-Changing Fulfillment Innovation Landscape Start Reading ](https://pilot44.com/insights/3-strategies-to-navigate-an-ever-changing-fulfillment-innovation-landscape)[ Mary Lague8 min read ## Getting Beyond NFT Hype to Drive Real Brand Value Start Reading ](https://pilot44.com/insights/getting-beyond-nft-hype-to-drive-real-brand-value)[ Noah Elmore10 min read ## 5 Ways To Win In-Game Advertising, Beyond Banner Ads & Videos Start Reading ](https://pilot44.com/insights/5-ways-to-win-in-game-advertising-beyond-banner-ads-videos)[ Jeff Way9 min read ## Economic Uncertainty? 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