Looking Beyond the Consumer
How an Over Reliance on Consumer Insights has Stifled Growth Innovation
Discover how an over-reliance on consumer insights has stifled growth innovation and learn to thrive in today's landscape by moving beyond consumer expectations.
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What's inside
In this on-demand webinar, Jon Corshen dives into the pitfalls of over-relying on consumer insights and presents a balanced approach that integrates foresight, open innovation, and strategic alignment to drive meaningful growth and innovation outcomes.
Key takeaways for viewers include how to:
- Look beyond consumer needs and understand broader market signals and emerging trends
- Use open innovation methodologies to tap into the startup ecosystem and gain insights
- Conduct steep analysis to identify social, technological, economic, environmental, and political trends
- Use scenario planning to develop plausible future scenarios and spark discussion
- Align innovation efforts with core capabilities and unfair advantages
- Combine insights from market research, signals analysis, and scenario planning to develop new value propositions
About the speaker
Jon Corshen
Managing Partner & Co-Founder
Pilot44
Jon Corshen is a Co-Founder & Managing Partner of Pilot44. Based in San Francisco, Pilot44 is a leading brand innovation and venture building studio, delivering growth for global clients such as Nestlé, P&G, Diageo, Sanofi and others.
Jon brings 25 years of leadership developing successful enterprise and internet software companies and deep expertise spanning nearly every aspect of bringing new businesses and products to market - from product design and development to marketing, sales, and fundraising. Known for his strategic intuition and entrepreneurial zeal, Jon has a deep passion for advanced technologies, disruptive innovation, and pioneering new business and growth strategies. His career is distinguished by a consistent ability to spot opportunities, bring innovative solutions to market, and deliver meaningful growth to global organizations.